Tuesday, October 5, 2010

Nu Campaign Connects with Mattisyahu for Haiti Relief

While the initial outpouring of support for victims of Haiti's devastating earthquakes was immense, the world's attention span is short. And though the aid has decreased, the need has not.

One group that was on the ground immediately after the disaster was the Israel Center for the Treatment of Psychotrauma, which set up a field hospital to deal with the most pressing needs on the ground.

The Nu Campaign, which designs and sells shirts to raise awareness and dollars for Israeli causes has just launched a new shirt targeting this issue.

In a video clip launched by NU Campaign this week, Matisyahu explains his motivation to support ICTP: "It's not about Jewish or non-Jewish or where you are from. It's about human beings helping other humans".

"In the wake of the 250,000 deaths and a dire humanitarian situation, Professor Danny Brom, Director of ICTP and other staff flew into Haiti, working with parents and teachers, teaching them coping and resilience skills and providing support to the volunteers.

They are now in the process of launching a three-year therapy program within the Haitian education system.

Among their responses to global disasters, ICTP have sent teams to Sri Lanka in the wake of the Tsunami and the USA in the wake of Hurricane Katrina."

David Kramer, the force behind the Nu Campaign, was a fellow this summer at PresenTense where we had the chance to work side by side. His shirts are unique in that, not only do the proceeds benefit non-profits, but the front design rarely explains the message, an intentional omission, due to the full message being contained on the inside of the shirt. As David explains it, the outer message is meant to encourage dialog, while the full message is carried close to the heart of the individual wearing the shirt. Learn more about the Nu campaign here

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