Sklar Brothers Bring The NSFW, Young Adults Dig It

This past Saturday night at a ballroom at the Sheraton in Clayton, comedy duo, the Sklar Brothers, unleashed their humor on the Young Professionals of the Jewish community.

The event, organized to celebrate the end of the 2010 Federation annual campaign, brought together around 300 young adults (and some not so young) to laugh at the unique tag-team style of the St. Louis natives.

The brothers, known for their work on HBO and elsewhere joked about everything from growing up thinking they were poor, to problems buying the story of the original "Karate Kid" and brought some refreshing vulgarity to a world of Jewish events often known for being rated PG.

Although the language was at times gratifyingly crude, the controversy from the evening came from a decidedly different place: the cost.

The cost of the event, $15, could only be paid once a minimum $52 contribution had been made to the Federation. That brings the cost for two to over $80. In fairness, the donation goes towards the Federation's support of basic social services, agencies, advocacy, and sexier things like Next Dor and Moishe House. Last year, the minimum donation was $100, pointed out the YPD staff person, and truly, for those of us to earn an income a dollar a week isn't really a lot to ask.

But what about all of the graduate students, new arrivals and unemployed young adults living here? Many of them aren't particularly situated here in St. Louis, have little affiliation with the city or the Federation, and tend to simply not have a lot of spare cash. For several friends, they found the required donation distasteful and a turnoff. They felt disenfranchised and saw the whole thing as a reassertion that Federation sees them only as the contents of their pocketbooks.

In my opinion, the whole issue comes down to one of communication, and might have been avoided by a slightly different marketing campaign. A casual perusal through the promotional materials will show that the impetus of the event was communicated in a way that led to a bit of confusion. Many people don't understand what the campaign is and so saying that the event celebrates its close didn't help to disambiguate. Instead, the materials could have pointed out that as a thank you to all of those who enabled Federation to continue its important work in the community with a minimum donation of $52, an event was being organized with famous comedians, candy, and an open bar for $15, which is not a bad deal. From there, communicating that it is not too late to take advantage of the event by making the minimum donation is relatively easy. That clarifies the purpose of the event, the reason for the minimum donation, and includes a call to action to inspire those stragglers to donate.

In the end, I was able, through some finagling (and a larger than minimum donation), to ensure that a friend of mine who couldn't afford it, but loves the Sklar brothers, was able to attend. The event was well produced and put together, and everyone seemed to enjoy themselves. It was certainly a success, but even from successes, one can draw lessons from the tensions along the way.