Friday, October 23, 2009

Your Guide To Making The Metrolink Prom Social

A lot of people talk about social media. Most of them don't really know what it is but see it as this deus ex machina to help connect them with young adults, or just marketing in general.

Read on for a specific list of how these mystical technologies should be employed tonight to make sure the Metrolink prom gets maximum exposure

Ok, Let me break it down. Social media is about sharing your experience with their friends, in a way that makes them want to share it with their friends which allows things to be spread by networks. The first issue is that your content, that is, what you are actually sharing, has to be interesting enough to that people who don't know you (or feel like they owe you anything) will also want to view and pass along the content.

I think that in Metrolink prom, we have such an event. The juxtaposition of public transportation and words like 'hip' 'formal wear' and 'fun' is unique enough that it should present some pretty interesting outcomes.

Ok.. so now we have our content, how are we going to share it?

For starters, let's look at facebook, the world's largest social network. Metrolink prom is listed as an event and, at time of posting, has 200 confirmed participants.

How about while we partake in the event itself? How can our experience be communicated in real time?

Let's start with the newest entrant into this field: Foursquare.

Foursquare is a location/status update service that allows you to tell your friends where you are and what is interesting about that place. You can do this through a basic mobile browser, an app (for iPhone or Android), or text message. You can have the update simultaneously sent to Twitter too.

So, here's how to use it: After you have signed up and figured out the service, send an update when you get to the Forest Park Metrolink Station, and send the update to Twitter.

Take pictures over the course of the night and post them to Twitter or facebook and let people know what a Metrolink prom looks like.

If enough people are putting it up, the laws of social networks dictate that it will pick up traction, and hit mainstream media's consciousness and blow up from there.

Let's make it happen.

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