Monday, May 20, 2013

Jewish Megatrends, a conversation.

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Saturday, April 27, 2013

Free your ass and your mind will follow? Hadag Nachash infiltrates your thoughts with infectious music.


“Thanks for coming to celebrate Israeli Independence day with us,” said Sha’anan Streett, frontman for Hadag Nachash, the Israeli hip hop funk band.  “We’ve always known what it is like to be the few against the many,” he continued, before launching into ‘Mah Na’aseh’, the band’s irreverent ode to being high. The transition was unexpected, to say the least. The song, which details the narrator’s experiences with pot, has a tight Rhythm and Blues groove with a Hip Hop sensibility that evokes groups like The Roots and Erykah Badu. But Hadag Nachash have a different element they bring to the table as well.  The group brings all of the joy and angst, pain, conflict, and questions that represent much of Jewish Israeli society. 

And they do it with aplomb, moving between modern Israeli and Arabic melodies and slang and ancient Jewish sources.
During the final moments of ‘Mah Na’asah’, as Hadag Nachash repeats the refrain, “tzarich latzet mi zeh,” (I have to get out of this, or I gotta get away from this), they sneak in a song from the Haggadah, the Passover liturgy, “be’tzeit Yisrael miMitzrayim, beit Ya’akov mei am loez,” (When Israel went out of Egypt, the House of Jacob from a people of a foreign language).



Hadag Nachash has mastered the balance of being danceable and serious at the same time, expressing so much complexity, while still grooving. In ‘Shirat HaSticker’, a song in which the political situation and disagreements in Israel are exposed through the expressions gracing the country’s many bumper stickers, the group pauses after the chorus with a sample from a young boy (probably at his Bar Mitzvah) singing the blessings for reading the Haftarah. Just to repeat, the group takes issues spanning from the Israeli Palestinian conflict, issues of religious freedom and secular society, and traditional Jewish blessings and wraps it all in a musical shell that still gets a crowd moving.


Their performance at City Winery this past week was in support of their new album, Zman Lehitorer (time to wake up), which once again manages to incorporate and synthesize sounds from around the world while taking up important issues. The album’s title track is a full on protest anthem mixed over a Dubstep-influenced beat.  “This is the time to wake up, our home is decaying,” they sing, exhorting to raise our fist and come together to change the social realities. One could easily imagine this as a theme song of the social protests which recently occurred in Israel in which nearly a tenth of the country’s population took to the streets to demand more social justice. This latest album also brings far more Middle Eastern influences into Hadag Nachash’s repertoire.  On songs like ‘Eilo ze haya’ and ‘Eneni Boged’, you can almost hear the melodies lifted right off the radio in Lebanon.  

But it isn’t all serious. The album also features songs like ‘Pizmon’ (a pizmon is a Jewish song that praises god, but in modern Hebrew, it means 'chorus'), ‘Mabsut’, and ‘Hakol Yistader’, which is the summer feel-good anthem of the album, telling us that everything will work out, and in the end every passes.

It is an incredible feat to consistently crank out great music, so much the more so when the lyrical content is so rich and full of insider references to Israeli and Jewish history, thought culture, and conflicts.  In fact, you could teach an entire Israeli history class using this group as the lens.

Do whatever you have to get your hands on this music, and to see Hadag Nachash live. You can watch video of their performance at Chicago's City Winery here

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Wednesday, August 29, 2012

Engaging the Unengaged.

Cross posted from Alefnext.com

A couple of weeks ago, 50 young adult engagement professionals gathered in Long Beach, California for the first-ever NEXTwork Launch. In a day full of training, networking, and best practice-sharing, attendees had the unique opportunity to spread their wealth of knowledge in an asset mapping activity.
What does asset mapping look like? Check out the photo to the right. Each participant expressed an issue with which they are grappling in order to encourage their peers to lend their expertise. Rebecca Halpin, a former NEXT fellow currently working at IKAR, a spiritual community in Los Angeles, CA,  asked the question, “How do I engage the totally uninterested?” She clarified further: “Someone who would never step foot in a synagogue or go to a Jewish event.”
The question is a big one, and reaches to one of the core tensions of living in a country that provides us with so much freedom and so many options. To begin to answer her question, it is worth framing the reality that organizations, particularly Jewish non-profits, must decide who they want to reach in order to have the focus to achieve that reach. We must decide if we are trying to deepen experiences for those already bought into our mission, or organization, or if we are going to try to reach those who haven’t yet stepped through our doors.
If we follow the first path, then we should take the advice of the participant who responded to the question succinctly, “Don’t bother!”  To elaborate:  If you are doing something well, and the people who come really like it, don’t burn yourself out worrying about everyone else.
If we decide, however, that our goal is to connect to those not already a part of our initiative, we should probably stop using terms like unaffiliated, or unengaged.  Instead, we need to do something a bit different.  The first is to identify more specifically who we are trying to reach, and this is known as market segmentation.  Are you looking for recently transplanted individuals who don’t know where to turn, or might have tried something and were turned off?  Or are you after people who have created their own personal groups and communities and currently don’t find value in your offering?
One of the best places to start, as noted on the asset map, is to, “find out what they are interested in.”  Whether or not it turns out that individuals are interested in your particular offerings, this information is actionable.  It allows you to identify if you have an existing offering the individual simply doesn’t know about (suggesting a marketing issue), if you aren’t offering things individuals want (a content issue), or if your institution is simply on a different planet from the individual (a vision issue).
So how do you get this critical information?  NEXT believes one answer is one-on-one personal engagement. If you make yourself available as a contact for people who are new to your city or looking to learn more about the community, and take the time to hear their stories, you will learn a great deal.  Learn from insurance salespeople. Oftentimes, they also don’t know who to talk to, so they start with who they already know, and ask for referrals.  At the end of every conversation, ask, “Do you know anyone else who might have an interesting perspective on X,” or “Can you recommend a friend who is Jewish but doesn’t come to ‘Jewish’ events?”  As people hear that you are willing to actually sit down with them and hear their story, don’t be surprised if you start getting unsolicited calls.
Concurrently, another good piece of advice from the asset map is to “have regulars bring a friend.” Young adults often do things because it is where their current friends are, or where their potential friends may be.  Your current participants can be your greatest asset in promoting your events.  You just have to ask.
As an epilogue, a lot of the other responses to Rebecca’s question revolved around low-barrier programming, and most of the advice was to take the Jewish content out entirely.  While this may be a great starting place for organizations whose primary goal is to engage young adults, it may not be a great approach for an organization focused on spirituality and Jewish learning.  Instead,  I would advise that such organizations continue to do what they do best–create great Jewish spiritual experiences–and ask those who appreciate it to share it with their friends and networks.
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Tuesday, January 3, 2012

Are People in the Midwest Stuck?

Richard Florida is one of the more influential thinkers about the trends in City development, having penned such influential books as, "The Creative Class" and "Who's Your City".  His premise is usually that the creative class of people are driving city growth and when creative people have a choice, they want to be in a place with more opportunity and a lot of other creative people.

A recent Florida article posits that folks in places that aren't trendy are stuck, and are falling behind because of it.  Julie Zimmerman, Editor of Cincinnati Magazine had a few things to say in response to Florida's assumptions.

She starts out by providing her bona fides, namely that she lived in the more 'creative' and desirable markets before ending up in Cincinnati, and that she has remained there, not because she is stuck, but because she found the quality of life she was looking for.  The low cost-of-living, ability to have your parents take your kids for the night, and ability to reconnect with childhood friends are true of many Midwestern cities like St. Louis, Milwaukee, and Indianapolis.

While her view is likely shared by many of her age cohort, it is undeniable that many younger adults, unburdened by mortgage or child care costs, find major markets to be a draw.  The real question for the future of 'stuck' cities is whether these young adults will return from the 'creative' cities to their places of birth to raise their own children.

If you've recently made a move, or are thinking about moving home, what is motivating you?  Is it the sex appeal of a New York, Chicago, or Austin, or the affordability and pace of a Cincinnati, Kansas City, or Tulsa? Read More......

Wednesday, December 28, 2011

Rise of the Meta-

As the internet started proliferating, a number of sites developed to try to make sense of the chaos.  Yahoo gained pre-eminence by warehousing links to all sorts of sites, and starting to group them together.  Webcrawler and other early search engines allowed you to go beyond browsing links and start finding specific content.  Google introduced advanced algorithms to refine those search results and help you find what you wanted faster and more precisely.  None of these technologies actually created content, they merely provided tools to help the average user to make sense and navigate the vast information already available.

This rise of the meta-, that is, not providing the direct content but cataloging it, reorganizing it, and synthesizing it, has bled over into many other facets of society.  And it has real consequences. Take media for example.  With the proliferation of share-able news via twitter, facebook, and other platforms, people are far less interested in the original source of the content, and are likely instead to find the content through an intermediary, either a friend or account they follow, or a news aggregator like Google News.  Sites like the Huffington Post, which creates only a fraction of the content it lists, have found popularity in instead curating the content that is most visible. Because each news site has its own webpage, facebook, and twitter accounts, the information is easily accessible, but the channel is increasingly saturated.  As such, the power has moved away from those who actually create the content to those who aggregate it and curate it, in other words, those functioning at the meta level.

In the Jewish organizational world, we seem to be seeing this trend as well.  As organizations like Moishe House proliferate, and as philanthropists and communities continue to put more resources behind young adult engagement, the amount of content (in this case, programming or events), has generally risen.  Many communities now have professionals working exclusively on engaging young adults, fully outside of a development context.  That is to say that communities are starting to try to connect to young adults without the immediate goal of asking them for money.  In major markets like Chicago, where the organizational landscape is quite robust, there are often several nights a week in which more than one young adult group is hosting something.  But even in Chicago, there are large numbers of young adults, even those who express interest in community involvement, who know little about the actual events and opportunities taking place.  This discovery gap creates a market opportunity for an organization to play the meta role, amassing the information and categorizing and curating it in a useful and share-able manner.

At a time with more and more consultants, and fewer and fewer people actually doing the work, those in the meta role are crucial for the discovery process, but also risk diverting resources from the work that must actually be done on the ground.

The danger in playing in the meta field is relatively simple:  If you rely totally on others to create the information you re-purpose, you have to be sure that there is sufficient high quality content to pull from.  As more Jewish organizations seek to play at the meta level, it is crucial that the landscape not become top heavy.  In other words, if we imagine the relationship between content (or program) providers and aggregators to be such that there must be many providers to one aggregator, we should be wary that there aren't more aggregators to the detriment of fewer providers.




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Thursday, December 22, 2011

Can you love Israel and still criticize it?

A central challenge has emerged in the American Jewish community's relationship to and support of Israel: How can we as American Jews, embodying an often secular and universalist worldview, support Israel without compromising our ethics or ignoring a complicated reality?

Many American Jews, particularly under 30, have solved this by simply ceasing their support.  Some have taken it upon themselves to prove their ideological credentials by actively working against the State of Israel through the BDS movement.  A middle ground, of sorts, holds that one can be 'Pro-Israel' without being Zionist, that is, that one can simultaneously support Israel and work for peace.  The recent move to the right by the Israeli government has challenged this view.

Jews have always had a sense of connection to the land and the people of Israel, but only in the past 63 years have we had a state as well. Recently, I came across a piece by a friend that recasts the issue in an interesting way.

Zoe Jick, who works with the World Zionist Organiztion and MASA, wrote an article in which she reframes the conversation by suggesting that Zionist means believing in the Utopian ideal of a Jewish homeland that is a light unto the nations.  Pro-Israel, she argues, is a measure of support for the government of Israel's policies.

AIPAC, the largest Pro-Israel lobby, claims that they support the relationship between the US and Israel and don't take political stances.  However, as the Israeli government's policies reflect an increasingly particularist view, and continue to empower the ultra-orthodox and settler minorities, it could be argued that an apolitical stance is still a nod in favor of the very political status quo.

Given this context, Jick suggests that we should reclaim the idea of Zionism, and use it as a base from which to criticize the policies and practices that are moving the very real State of Israel away from the ideals of the People of Israel.

Obviously, not everyone feels the way Jick does, and she was singled out in a recent opinion piece by Evelyn Gordon.  What you'll notice is that the author of this piece doesn't actually respond to Jick's ideas, merely takes quotes out of context to lament how terrible it is that even Jewish communal professionals can't be counted on to support Israel.  In doing so Gordon lays bare the rift between those who believe that there are legitimate areas for criticism, and that dissent is in fact the duty of those who truly love Israel, and those who believe that absolute support and defense of Israel is a responsibility of all Jews.

As the space for true dialogue contracts, ill-informed zealots from both sides of the isle are allowed to spin distortions, misinformation, and outright lies to an increasingly polarized consumer base.  Given this situation, is it a surprise that so many of us are simply tuning out?

Why don't we create spaces for REAL dialogue on these issues; safe spaces, with intellectual standards, in which we can discuss our feelings, our challenges, and our ideas without fear of recrimination?

In a Jewish world in which people have to take sides on issues of depth and subtlety, everyone loses.  We are too small of a people and the issues are too important to be co-opted by media trends of sound bytes and ad hominem attacks.  This Hanukkah, bring a little light into the world by studying the issues more deeply, withholding judgement in conversations, and engaging in real conversation. Read More......

Monday, December 5, 2011

Iran's nuclear program has been a cause of concern for Israel, who views its Persian neighbor as an existential threat, based on the the views expressed by the ruling regime. Iran's regime feels Israel is a threat, generally based on comments the Israeli's have made regarding the need to keep military options on the table to prevent a nuclear Iran. Sure, there have been a whole lot of cold war type actions going on recently, but the threat of all out war is such that Defense Secretary Panetta recently made explicit statements telling the Israelis not to bomb Iran. No matter how you feel about the saber-rattling between Israel and Iran, which has grown steadily over the past few years, you should know that most people think that all our military options are a bad idea. But don't take my word for it, the Oxford Research group has published a pretty comprehensive study of the potential effects of an Israeli campaign to derail Iran's nuclear program and concluded that it won't have the long-term positive outcomes to outweigh the costs.  You should read it. Read More......

Monday, November 21, 2011

The GA, Who, What, Why.

The General Assembly of the Jewish Federations of North America is probably the Jewy-est conference of the year. More than one thousand professionals, volunteer leaders, and students massed in Denver this year, but what is the conference about, who does it represent, and what does it accomplish? The GA is a yearly conference that attracts people from all over the world. With speakers ranging from politicians to entrepreneurs, sessions covering the gamut of trends in the Jewish world, and intense networking, it is often seen as a must-do conference, or the belly of the beast, simply a matter of perspective. For ease of reading, let's break this down into a couple sections.


Who Attends the GA?
The GA is not cheap.  For a young adult registering early, you are out $500, plus flights, hotel, and any other incidentals.  Registration can reach almost $1000 if you are late and advanced in years.  For this reason, the vast majority of people attending have someone else footing the bill.  These people are basically broken down into professionals, that is, people working in the Jewish community, for whom their organization (meaning the donors to their organization) have covered the cost, or students, for whom Hillel (meaning the donors to Hillel) have provided a large subsidy.  There are also a number of volunteer professionals or donors who are very involved in their local Federations, who have either merited subsidies through their leadership, or are affluent enough to swallow the cost.  Also, anyone looking to sell anything to a Jewish Federation or Hillel is probably making an appearance, too.


What Happens at the GA?
Officially, there are any number of sessions, covering leadership, Israel updates, ideas on advocacy, trends in philanthropy, and about anything else you could imagine.  These sessions often take the form of single speakers or panels of community experts.  I went to one such panel speaking about how to best leverage the energy of young adults returning from Israel trips.  Interestingly, the audience for the session leaned younger, with many of the questions they asked taking the brazen form of, "why haven't you created X for me or given me the opportunity to do Y".  Several of the questions also acknowledged the vast investments being made in sending young adults to Israels and expressed appreciation for those efforts.

This, however, isn't where the real action of the GA was taking place.  The real action is in the lobby, the lounge, and at the bar.  Many professionals take the opportunity of so many of their colleagues congregating in one place to set up endless meetings.  Ideas are shared, opportunities pitched, and business closed.  When it is all said and done, this is where the value of the GA really lies: the network.

Jewish Geography
It is almost cliche to speak of Jewish geography, but it is also an incredibly powerful shared activity and experience that binds together so many of the participants.  A recent study done by facebook and the University of Madrid found the average distance between two people to be 4.74 'hops'.  At the GA, the maximum was 2....maybe.  Everyone went to school, camp, youth group, Israel, or worked with your friend, your uncle, your sister.  It is simultaneously comforting and terrifying when you meet a former Defense Minister of Israel and end up getting invited to his house for Persian food by his wife because you know his daughter through her boyfriend.

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Friday, October 7, 2011

For Those About To Fast, Slow Down.

Judaism is, at its core, an agrarian religion. That is to say that our roots quite literally lay in the soil, in the natural cycles of the year, the seasons (at least as they exist in the land of Israel), and an understanding of the interconnectedness of all things.

Many of us wonder about the timing of Rosh Hashanah and Yom Kippur. Isn’t it odd, that just as the colors are changing, an early sign as to natural decay, that we would start our new year? In Israel, however, the end of the hot summer marks the beginning of the rainy season, by far the most important season for the creation and sustanance of the plant life upon which our forebearers relied.

While Rosh Hashanah and the ideas of renewal and rebirth, sweetness, and beginnings seem upbeat and carefree, Yom Kippur is often more difficult for us to comprehend. If we begin the year with (over)consumption, we somewhat quickly shift to a period of abstention, we literally fast. In Jewish tradition and culture, which is obsessed with food, what is the meaning of this conscious and intentional removal of food from our most important of days?

For us as Jews, recognizing the sources of foods that sustain our lives, must be an intentional act. In our Jewish codes of food ethics, known as kashrut, we are told not to boil a kid in its mother’s milk. While we all can understand the cruelty of this act, most commentators believe that what is most offensive about it is that it mixes milk, a symbol and giver of life, with meat, quite literally the product of death.

If food is necessary for life, then its absence must be necessary for our simulation of death. And this abstention gives us an opportunity to think about our sustanence, spiritually as well as physically. As we repeat incantations and formulations designed to convince our creator to be merciful and grant us continued existence despite our manifold flaws, we may also think about our responsibilities to the systems that sustain us on a day to day basis.

There is a tradition that Yom Kippur is an elaborate ritual meant to be reminiscent of our final moments of life. Traditionally, we wear white, symbolizing the simple garb meant for Jewish burial. We take all of the Torahs out of the ark, leaving it exposed, like a coffin, and we confess our sins and repent. We also refrain from all earthly pleasures, among them, sex, and food. Many Jews refrain from wearing leather belts or shoes. We do this to attempt to approach this moment, simulating our death, absent of the impurities which often keep us from attaining our highest spiritual potential. Ultimately, we recognize death and life as part of the same cycle, but only in the separation, do we find the convergence. In facing death, we hope to inscribe ourselves in the book of life.

In fact, this intense focus on separating life from death pervades kashrut and other Jewish customs, from the laws of slaughtering meat to ensure the transition from life to death is as quick as possible, to the salting of meat to remove any blood, to a prohibition against eating animals that are scavengers, eating other animals that may have been dead for some time.

This focus on separation, comes into play on a larger scale as well. As Jews, as compared to other religions that often focus on life after death, our duty is to impact the world we currently inhabit. We know that our current world often conflates life and death. For an illustration of this, we need not look further than industrialized farming, which literally takes millenia of decomposed organic matter in the form of petroleum to power huge operations that do not have no time or consideration for the animals while they are alive. The resulting waste indtroduced into this system often runs off into our water supply, further tainting the potential for future existence. The first step in repairing the world, is to cause less damage to it.

Yom Kippur offers us an opportunity to step off of the wheel of consumption, to remove ourselves from a system that sustains us with cheap food at an incredible hidden cost, if only for a day. If we take the fast as an opportunity to set an intention for our consumption post-break-fast, we might find we are able to make changes to how we approach our food, our environment, and by extension, our lives.

May your fast be meaningful. Tzom Kal. And may you be sealed in the book of life for a happy and healthy new year, Gmar Chatima Tovah.

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Monday, June 6, 2011

ROI - The Global Young Leadership Network

This Sunday in Jerusalem, 150 of the most innovative young Jewish leaders from around the world will converge to build a global network. This convening, under the name ROI, is a relatively recent initiative of Lynn Schusterman and her foundation, which has grown into prominence in the Jewish entrepreneurship movement.

The goal of the summit is, "to connect and create new tools and novel approaches to shape the Jewish world and beyond."

A recent press release explains:

ROI Community is an international network of 600 social entrepreneurs and Jewish innovators in 40 countries on six continents who are creating innovative ways to connect to Jewish life.

“These young Jewish social entrepreneurs are transforming the Jewish world through their vital initiatives and commitment to tikkun olam, repairing the world,” said Lynn Schusterman, the American Jewish philanthropist who, in 2005, created ROI Community as a partnership with Taglit-Birthright Israel. “As change agents within their own communities, in Israel and beyond, these 20- and 30-somethings are key to ensuring the vibrancy of Jewish life 3,000 years down the road.”
Innovators in St. Louis have played a role in previous years' summits, including Hershey Novack, Chabad on Campus Rabbi, Michael Novack, CEO of Kiosite, and Lindsay Citerman of Omanoot. This year, Yoni Sarason, a founder of Moishe House St. Louis, Next Dor and theStLouJew.com will attend.

Stay tuned to The St. Lou Jew for blogging from the Summit.
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Friday, June 3, 2011

Jewish Confluence

As I was helping a friend work on her Hebrew pronunciation over the phone, I realized there was one word I didn't know whether or how to correct. It was the word for immersion. You see, this friend was preparing for her immersion in the mikvah as the final step of her conversion process.

This morning was the first time I'd been to a mikvah for a conversion. While many of our close family friends were converts (something I only vaguely knew growing up), their paths to Judaism had been formalized long before I could remember.

Knowing the history of hardships and expulsions, the first thing said to a person expressing interest in converting is usually along the lines of, "are you nuts?" But to see the process from beginning to end, as I had the good fortune to do, is really quite amazing.

Growing up in a Jewish home, with a Reform Rabbi for a father, going to a Conservative Shul, living in an Orthodox neighborhood, I have so deeply internalized many of the aspects of Jewish life that it is hard to understand the path of a convert.

To see much of the wisdom we take for granted as Jews, light up another's face is remarkable.

Transitioning back into the real world, try shopping for a 'Mazal Tov on your conversion' card anywhere other than The Source... it ain't easy. So when I informed the nice woman at the card shop on Euclid in the Central West End what I was looking for, I wasn't surprised when she didn't have much by way of wares to offer. I was surprised, however, when she told me that she was Jewish too and that her beautiful 22 year old daughter is in Tempe. I repaid the favor by name dropping the Hillel Rabbi down there, a good family friend, who, it turns out, had been her daughter's professor recently. The woman gave me her daughter's name and made me promise to send her a facebook message.

I should remember to tell my recently converted friend this story, to make sure she knows just what type of people, exactly, she has become a part of.
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Tuesday, May 31, 2011

Congrats to 10 Young Pros Chosen for the 2011 Rubin Israel Trip

This was originally posted at Jewishinstlouis.org, but it is great news for area young adults:

Hilary Bair, Hilary Cedergreen, Jason Cohen, Vadi Dodge, Stephen Lieberman, Lisa Nixon, Cheryl Perry, Jennifer Scissors, Doug Snyder, Lisa Suffian will soon be taking the trip of a lifetime to Israel -- for the first time. They are the 10 young professionals chosen for the 2011 Rubin Israel Experience which is from Sunday, Oct. 30, through Wednesday, Nov. 9. The trip is being offered by Jewish Federation of St. Louis and underwritten by philanthropists Ron and Pam Rubin.

This is the 4th Rubin Israel Experience. Forty young adults have been chosen to participate in this experience since it was launched in 2008. The Rubins created the unique trip for St. Louis Jews between the ages of 27-40. The purpose is to address one of the most important issues facing the Jewish community – how to engage young Jewish adults, forge connections that build community and cultivate young leadership. This is the first and only program of its type in the country for this age group.

The group will meet and connect with Israelis. They will learn about the country from the source – soldiers, VIPS, men and women on the street. The itinerary will include an opportunity to see most of the country and visit the historic spots -- Massada, the Dead Sea, sacred sites in Jerusalem. One of the trip’s highlights is time in St. Louis Partnership 2000 sister-city region Yokneam-Megiddo.

“The Rubin Israel Experience is a unique way for a first-timer to dig below the surface of Israeli society, to make a personal connection with the land and to build relationships with not only each other, but with everyday Israelis,” said Margo Newman, Jewish Federation development professional who staffs the Rubin Israel Experience. “The participants not only get a strong overview of the country, they get a good look at what the North American Jewish community funds through visits to JDC and JAFI sites and to St. Louis’ sister-city to really understand how their gifts make a difference.”

It is the goal of the Rubin family to recruit young professionals for these trips to continue to inspire a new generation of strong St. Louis Jewish community leaders. “Part of the mission is to strengthen Jewish pride and identity in each of the participants and have them bring this back with them and spread their stories to the community. It is an initial step in building future community leaders and in five to 10 years, many of these young adults will move into positions of top leadership in our community,” said Pam Rubin.

During the 10-day trip, participants in the Rubin Israel Experience will blog on www.JewishinStLouis.org with personal stories, photos, video and more.

Jewish Federation of St. Louis is the Jewish community’s central philanthropic, planning and community-building organization. Founded in 1901, it is one of the region’s most respected and effective nonprofit organizations. Federation is committed to the ongoing development and enhancement of a thriving Jewish community through a family of more than 50 local, national and international agencies, programs, services and innovative projects. Federation’s annual Community Campaign and ongoing Planned Giving opportunities raise funds necessary to provide services to engage both young families with children and young adults, support Jewish learning, educate and advocate for a strong Israel and safe Jewish world, and provide a safety net for vulnerable Jews. Find out more at www.JewishinStLouis.org/JFed. Jewish Federation is a proud member of the United Way.

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Monday, May 16, 2011

On the Importance of Partnerships

The Jewish communal world, which started to bring together and find synergies amongst the many Jewish non profit agencies often has a hard time collaborating with new comers. Organizations have staked out their funders, their niche, and working with others might be seen as acknowledging that they are less than perfect. Sure, we've covered this before, but it is worth repeating, particularly in regards to some new developments.

Good partnerships allow organizations to supplement their effectiveness by taking advantage of the strengths of one another.

Recently, Next Dor and the Jewish Federation of St. Louis have begun testing a partnership with Birthright Israel NEXT. Birthright NEXT has a presence in a number of major American cities, with staff and program budgets that have proved effective in reaching out to past Birthright participants and helping them engage in Jewish life and community. In cities like St. Louis, NEXT has not had the staff to support its program, and has been looking for partnerships to extend its impact.

Locally, the Jewish Federation has made young adult engagement a top priority and has put money behind it by funding a position to do Birthright follow-up. Next Dor, as a local conduit for young adults and activities is always looking to expend the number of people connected to it.

As you can see, there is a lot to work with.

One of the tangible results is this page, on Birthright NEXT's site, listing young adult focused events in St. Louis.

By focusing on what each organization brings to the table, each organization is able to be more effective with minimum additional spend.

Partnerships like this will be crucial to the next chapter in the Jewish communal world in which dollars are tighter, resources are stretched, and collaboration is essential Read More......

Thursday, April 14, 2011

Programs versus People

Next week, starting Monday night, starts the holiday of Passover, often regarded as the single most observed Jewish event of the year (unless you count Chinese food on Christmas).

As many Jewish young adults return to their families for Seders, a large number will be targeted for 'young adult seders', programs organized or paid for by Federations, foundations, and other sources. While many of these programs will be incredibly positive for those who attend, they are rarely a substitute for the familiar familial settings.

It was this realization that caused me to start thinking about the situation in which we find ourselves, where programming has replaced people.

I am, on a weekly basis, invited to tens of events, ranging from fundraisers, concerts, panel discussions, and Jewish educational, social, cultural, and religious events.

The chance that I might actually get to have a Shabbat dinner with a few friends, instead of being at a 'Shabbat Dinner Program' is pretty slim. Or at least it was.

You see, organizations, from the Jewish Federation to Moishe House, Next Dor, and on down the line often confuse outcomes with outputs, substituting the number of programs and of participants at these programs for the actual larger goal of creating a Jewish community.

Perhaps this is a result of the non-profit industrial complex, that is to say that in trying to make our work comply with for-profit standards of return-on-investment, that we are forced to view people as widgets.

Jewish community isn't about the number of Shabbat programs I go to, but rather if I have a solid group of friends with whom I am regularly able to have a Shabbat dinner.

This doesn't mean programs aren't valuable. Providing someone, particularly a transplant with a place for Seder can be very powerful, but when we try to use the Seder to leverage other programs, instead of focusing on the people, the relationships, and the experience, I believe that something is lost.

On Passover, we celebrate leaving 'Mitzrayim', the Hebrew for Egypt, but literally translating to 'the narrow place'. It is therefore fitting that we should try to escape narrowly viewing our work as the number of programs we create and recognize that the programs are the vehicle to get us to the destination, they are not the destination itself..

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Monday, April 11, 2011

What's Good for Jewish Young Adults in April

Got Passover Plans?

Passover starts Monday night, April 18th, do you need a place for Seder? Chabad is hosting young adult seders both nights, Rabbi Shafner of Bais Abe is opening up his house, and Central Reform is placing young adults with families. For some light reading, check out NEXT Dor's idea for a '5th Question' on Birthright NEXT's webzine, Alef.

The Main Event(s)

Thursday, April 14 - Next Dor's Organic Garden kicks off and you can help. From 4 PM until it gets dark, help dig, plant, and make the garden bloom. If you have access to spades, wheelbarrows, or tillers, let Next Dor know: info@nextdorstl.org or RSVP here

Thursday, April 14 Young Adults at Bais Abe (YABA) in conjunction with Next Dor St. Louis and JGrads St. Louis presents the 2nd Annual Pre-Passover Wine Tasting (back by popular demand)! FEATURING *A choice variety of kosher for Passover wines for your tasting pleasure *An assortment of cheeses and fruits to cleanse the palate (and because... we like cheese and fruit) 7:00pm - 10:00pm at Bais Abe 6910 Delmar Boulevard Saint Louis, MO

Saturday, April 16 · Moishe House is hosting a Shabbat Brunch. Begin your Saturday the best way possible...with Moishe House STL for Shabbat brunch. Appetizers, drinks, and desserts are always welcome! 11:00am - 2:00pm at 915 Concordia Ln Clayton, MO


Sunday, April 24th, Moishe House is hosting a Rock-a-Thon to raise money alongside Mizzou's AEPi for charity. 1:00PM at 915 Concordia

Wednesday April 27th - YPD hosts Benyamin Cohen, the Atlanta-born son of an Orthodox rabbi, traveled around the Bible belt visiting various places of worship to find out why Christians seem so excited about Christianity. He wrote this humorous yet sincere account of how this transformative experience impacted his own spirituality and Jewish identity. 7 PM at Fallon's Bar and Grill in Olivette. Contact Lee’at Bachar at lbachar@jfedstl.org or 314-442-3817 to RSVP or with questions.

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Thursday, April 7, 2011

Next Dor's 5th Question

This story originally appears on Birthright Israel NEXT's blog, Alef and can be found here

Next Dor’s 5th Question


We’ve asked Jewish educators and organizations all over North America to add a fifth question to the Seder – one that will inspire us to make Passover meaningful for today’s Jewish world. Find out more about our 5th Question project.

This 5th Question comes from Next Dor -

Passover, it turns out, is the most celebrated Jewish holiday of the year. More than Shabbat, more than Rosh Hashanah or Yom Kippur. Even ‘high holiday only’ Jews usually make it to a Seder. If Passover, then, is the most important Jewish holiday (by participation), and the Four Questions are the most important parts of the Seder, a fifth question must be taken quite seriously. After all, the Four Questions cut to the heart of the narrative, forcing us to think about our meal as more than just the sum of the foods and people assembled therein. Therefore, I propose a straightforward question, one that it seems is taken for granted by many, but altogether unclear for so many other in our community.

The question is: “Why be Jewish?”

Ok, I know it isn’t in the standard format of ‘why on this night do we do this or do we not do this’, but I think it is probably the most important question in the Jewish world that receives the least amount of attention. Particularly in a time in which so many young adults born to Jewish parents are not identifying with the Jewish community in ways previous generations did, when Antisemitism seems so foreign, and when Israel is so mired in conflict, identifying with and participating in the Jewish community isn’t a given.

I believe that asking this question at the Seder would be quite powerful. Particularly after spending so much of the Seder identifying with our ancestors of old and their struggles, asking and answering the question ‘why’ should we be Jewish today and build the Jewish community in the future would be a strong reaffirmation of our people-hood. It also might give us a chance to really listen to those we consider ‘unaffiliated’ or ‘disengaged’. We might just learn a thing or two and find deeper answers for ourselves as to why we choose, in an age of science, secularism, and sectarianism, to be Jewish.

Next Dor is a platform and program to empower young adults to build Jewish community that is relevant and vibrant. Based out of a renovated house, Next Dor provides the resources and opportunities to bring young adults together in an informal and non-institutional setting.

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Wednesday, March 16, 2011

The Collapse of Kol Am: An Unfortunate One-Off, or An Early Warning?

This story was just sent out by STL Jewish Federation Exec Barry Rosenberg and I thought it was pretty relevant to a lot of the issues being faced in the Jewish community, but also in the larger community in St. Louis (and I'm sure in a few other places as well).

The Jewish Light reported last week that congregation Kol Am, a Reform congregation of 70 families in Chesterfield, was closing after 37 years. This just four years after relocating to a brand new, beautiful, 22,000 sq. ft. building. Due to fiscal issues, Rabbi Severine Haziza-Sokol was placed on unpaid leave toward the end of last year.

Why? Burdened by debt and challenged by the economic crisis, the congregation wasn't able to attract enough new families - even though it had an angel funder and very strong supplementary revenue stream from bingo - to meet loan obligations. The congregation had only grown from 50 to 70 families after the move.

It is not my purpose or place to evaluate past decisions, and certainly not to be critical. I was present for the groundbreaking and toured the new facility. I worked with Rabbi Haziza-Sokol. The new building represented a compelling vision. Generous donors made the vision seem attainable. Congregants held deep affection and worked hard for its success. They even explored the difficult option of merger - thinking a brand new building would be an attraction; but could not find a partner. No, my purpose is to sound a warning.

Numerous St. Louis Jewish institutions - congregations, day schools, organizations - face similar severe challenges. Simply put, in a shrinking Jewish community, when traditional institutions hold less attraction for young Jews, we have too much very expensive infrastructure - capital and administrative. Even if the population held steady, there are compelling reasons to explore collaboration, consolidation and shared administration and purchasing. That is why the Federation is assisting other organizations considering merger and taking the lead to bring Jewish organizations together to buy insurance more cheaply, invest funds more productively and fundraise more effectively.

The desire to carry on despite clear trend lines is understandable. No one wants to give up an institution that he or she (or one's parents) sacrificed. They are filled with powerful memories and friends. We have come to find meaning, to feel at home and at peace. They reflect our particular approach to Jewish life. These are deeply personal feelings. As Norman Berkowitz, President of Kol Am, was quoted, "Even if there are warning signs that a few years down the road they are going to be in more serious trouble, they'll take the gamble."

But what of the aftermath? A Rabbi out of a job. Sadness, loss for sure; but also likely are feelings of anger, frustration, and depression. Strained friendships? Will some families now just walk away from Jewish life? Does it have to be so painful?

The marketplace is unfeeling. Left to market forces, unfortunately other St. Louis Jewish organizations will fail - and the same outpouring of grief and anger can ensue. Faced with overwhelming odds, wouldn't it be wiser to be proactive? To seek a solution in an orderly way? There will still be loss... but maybe tragedy can be averted. Last week, Nishmah, the St. Louis Jewish Women's Project - announced that it will become a program department of the JCC and move to the new Arts & Education Department. Synergy will sustain the unique role that Nishmah fills in our community.

Beyond survival, it really is a matter of impact. An organization that is facing financial collapse, lurching from financial crisis to financial crisis, cannot muster the energy, focus or human resources to provide services of excellence. In fact, cutbacks, shortcuts, and desperate moves made to avert collapse result in a vicious cycle of declining users, financial and mission vitality.

The desire to sustain our Jewish traditions and institutions is noble. But our commitment to Dor l'Dor (generation to generation) means we must look forward as much as we honor the past. The challenge to the current generation of Jewish leaders is to make the wise and often tough decisions that will sustain a vibrant, inviting Jewish community for those who follow us. This is as much a moral responsibility as it is a practical one. May we learn from the loss of Kol Am... and wish its congregants, former Rabbi, and employees only good for the future. Read More......

Tuesday, March 8, 2011

How Much is Too Much? Is Facebook Killing Friendship?

Whether or not you know with all of your facebook friends, the site has made it far easier to stay in touch with friends from different stages of life. But how many of these people can you actually stay friends with?

Imagine a stereotypical Jewish kids, who goes through youth group and camp in addition to K-12 and college, where they might have joined a sorority or fraternity and 5 student groups. Each phase, group, and activity has contributed to the immense social network the hold once they leave university. Where as this might have lead to a build up of an email address book or AIM buddy list, now, without trying, we can stay up to date on all of our friends. Quite literally, the hardest part of maintaining the 'relationship', namely the active attention it took to reach out and check in, has been removed as a barrier to knowing what is going on in a person's life. This shift from active to passive allows us to 'keep in touch' with a much larger number of people, and ensures that falling out of touch isn't something that happens accidentally.

It is often said that we cannot have more than 150 friends. The average number of confirmed friends on Facebook is 120. But if you grew up with Facebook in high school, used it in college, and are comfortable with the fact that Facebook 'friends' stretch even the meaning of acquaintance, you likely have several hundred. At minimum.

One of the four noble truths of Buddhism is that attachment is a source of suffering. As our social networks continue to expand at alarming rates (effectively tracking every person we meet and when), it seems natural that we would begin to be weighed down by our attachments, as casual as they may be. Because we often add friends without categorizing them on Facebook, we are often combing through status updates of people we don't know well, might not care much about, of have little interest in. Sure, Facebook's algorithms will reduce that noise over time to those with whom we interact with most, but the sheer number of birthday reminders and messages we get continues to blur the line between 'real' friend and Facebook friend.

If we are simultaneously able to have more attachment, while the quality of that attachment is lowered (by the lower threshold needed to count as a friend), then we are indeed likely to become crushed under the weight of too many acquaintances.

So what to do? Some people are swearing off Facebook altogether, or opt for 'Personal Network' sites like Path, I think it is still possible to effectively use Facebook for both personal and larger social networking gains.

First, stop accepting people as regular friends. Default them into limited profile, or create a list with limited permissions. Second, start categorizing your current friends, maybe by how you know them, or how close you are. You can set what you share with which group so take advantage of it. Finally, instead of the regular news stream, click 'Most Recent' next to 'Top News' and filter by one of your new friend lists to only see the posts you want.

There is no denying the impact of our technology on the way we interact and the relationships we build, but we still have some choice left in how we use it.
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Friday, March 4, 2011

Missed Out on Birthright? Rubin Trip Gets You There

Birthright has become more ubiquitous than Bar Mitzvahs, but what about those young adults for whom that 27th birthday rolled around, and Birthright eligibility disappeared?

Not to worry, the Rubin Israel Experience is a free 10-day trip for 27-40-year-olds who've never been to Israel. Funded by Pam and Ron Rubin, the primary supporters of St. Louis' Moishe House (and the people behind the Republic of Tea), this trip promises many of the same great experiences associated with Birthright, to a more mature audience. See below for the full press release and details about how to register.

Learn All About the No Cost 10-Day 2011 Rubin Israel Experience
If you’re aged 27-40 and have never been to Israel, Jewish Federation is offering you the trip of a lifetime this Oct. Information meeting on March 30.

(St. Louis – Thursday, March 3, 2011) Jewish Federation of St. Louis is offering 10 young Jewish adults, who are ages 27-40, the opportunity of a lifetime. If you’ve never been to Israel, Ron and Pam Rubin will send you at no cost. It’s the Fourth Annual Rubin Israel Experience from Sunday, Oct. 30, to Wednesday, Nov. 9, 2011. And for the first time this year, there will be a Rubin Israel Experience Information Session on Wednesday, March 30, at 6:30 p.m. in the Jewish Federation Kopolow Building, 12 Millstone Campus Drive.

This is your chance to get details about the trip, hear from past travelers and staff, look at pictures and ask questions. In the meantime, check out previous years’ photos and activities on Facebook: http://www.facebook.com/rubinisraelexperience. Again, the trip is cost free which means it includes flights, hotels, transportation, security, guide, meals and programming.

You are eligible if you:

· Have never traveled to Israel

· Are between the ages of 27-40 – at the time you fill out the application

· Have time and availability to participate for 10 days – Oct. 30 – Nov. 9, 2011

· Are willing and able to share your Israel experience with others in the community and prepared to explore ways to get involved in the community after you return

To apply, download the application which will be available online in late March at www.jewishinstlouis.org/rubin. Applications are due by Friday, May 6. Please follow all instructions and return all materials to mnewman@jfedstl.org

If you have questions, contact Margo Newman at 314-442-3865 or mnewman@jfedstl.org. The trip is organized and staffed through Jewish Federation of St. Louis.


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Thursday, March 3, 2011

Israeli Pin Ups?

Sure, Israelis are a bit of a fetish, particularly amongst American Jews (just start a a Google Image Search for Israeli Soldier, and it helpfully suggests Hot Israeli soldier, and Israeli soldier girl.) Maxim magazine went so far as to dedicate a whole photo-shoot to them. Still, I was a bit surprised to get an email from Gal Bondarevski, one of the members of the Bondarevsky creative family promoting Pin Up TLV.

Pin Up TLV, according to Bondarevski, combines the 'everyday art' and mass impact medium of Pin Up art, with patriotic feelings of Israelis and Jewish worldwide. He explains that the idea is not to take things seriously, but to filter the images through a lens of irony and humor.

Looking through the gallery of images, located at https://www.facebook.com/PinUpTLV, the pictures are effectively split into two groups. The first are based a (potentially unintentionally) ironic Catholic School Girl outfit, embossed with some pithy tag line like 'Kiss me, I'm making Aliyah'. The second fall into the following category:



Girls in combat uniforms, brandishing Barettas, sexualizing the Israeli military apparatus.

It is an interesting tactic. When the rest of the Jewish establishment has moved from fetishizing Israeli military power and the tough Sabra mentality, to focus more on Israel's economic and technological achievements, Pin Up TLV goes in the opposite direction.

Aside from choosing specifically to portray an aggressive military pride, with captions like, 'Don't Fuck with the Israeli Navy', something feels intentionally awry in these images.

Interestingly, neither of the two models used fits the 'stereotypical Israeli' look; olive skin, dark features, extremely long, usually curly, hair. Instead, if I was forced to place the girls as representative of a 'geographic look', I would say Russian or Slavic. The outfits more closely resemble Halloween costumes, potentially adding to the irony of the fact that the light gray brand notes '100% made in Israel'.

As American Jews looked to Israelis as representations of everything we wished we were; tough, tanned, assertive, there is something to be said for taking these images and forcing us to confront them, particularly as some of those same traits are being increasingly criticized in anti-Israel circles.

If the Maxim shoot was our proof-read love letter to Israeli women of the IDF, maybe Pin Up TLV represents more of the wild and unpolished ideas, sometimes making us proud, sometimes scaring us with their implications.


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